Publishers who generate revenue through ad networks such as Adsense need to make sure they comply with the program policies to avoid getting shut down.
The dreaded email
You don't want to receive this email:
Receiving this email usually means that you are getting banned and that:
- you are banned forever, you will not be able to display Adsense ads on your sites anymore, even with a new account
- all revenues you currently have on your Adsense account are lost
- appeal options are limited
- there are not many good alternatives out there
How to avoid that
You have to make sure you comply with the Adsense program policies. The policies state that:
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
Getting into more details, this is what the terms & conditions provide as examples of unwanted content:
Pornography, adult or mature content
You therefore have to make sure that no such content gets published on your site, even if it's user-generated content. We know that Google expects you to control the content, whatever its source, and that even a single unwanted image can get you banned even if you have thousands or millions of correct images besides.
So it is crucial you set up an appropriate moderation workflow to protect your revenues, including:
- Image moderation. If you are looking for an automated solution, you can have a look at what we build or if you need human operators you can reach out
- Text moderation. Custom-built filters looking for common unwanted words is a first step. More specialized solution, with or without human checks, do exist. We can put you in touch.