We are not the only company doing Image Processing. Google and Microsoft for instance are developing general image vision APIs.
But we are different in that we specialize in Image and Video Moderation. Understanding what meaning and emotions an image or video conveys (by being suggestive, violent or fake for instance) are tasks that are very different from traditional scene classification or object detection.
Our work is not to recognize cats and dogs in photos, it is to infer the meaning and intent of Image and Video content from subtler visual cues. That is what we excel at.
We're always looking for advice to help improve our documentation!